The launch of Linda Ikeji's extremely own social networking site - Linda Ikeji Social - almost broke the Nigerian internet on Tuesday.

Bearing a remarkable resemblance to Facebook, Linda Ikeji Social (LIS) allows users to create a profile, post photos, include and browse for friends, in addition to share what's on their mind.

The long term plan for LIS, expecting the execution is perfect, will be to competing Facebook in Nigeria. Obviously it is a burden, but it is not likely anybody will bet against Linda Ikeji Social (LIS) pulling it off all the exact same.

Even tech 'heads' who (seemingly) know better are afraid to prophesy doom for Linda Ikeji Social.

- ִ (@xylemic) November 1, 2016

LIS is providing rewards consisting of shared advertisement revenue and $3 benefits per original user-sourced news to catalyse engagement.

According to Linda Ikeji:

"There's a great deal of cash from advertising on social media, a lot of brand names put money on popular online platforms and we desire to share a few of the cash we make on this platform with our users,"

The strategy appears to be very effective. Barely 2 days after it first introduced, the platform currently lays claim to over 50,000 users and counting.

Almost 50k users on LIS in 24hrs. Chuffed! Thanks guys! If you haven't registered, please join us on https://t.co/7vKviiDjzG

- Linda Ikeji Blog (@lindaikeji) November 2, 2016

And from all indicators, most of these users are not just small, they're rather active.

Why Linda Ikeji Social might pull through

In all this, Linda Ikeji is not resting on her oars. She has already started mounting enormous billboard projects to create interest and awareness around LIS.

Besides, if there's something we've gained from the whole story of Linda Ikeji, it's not to undervalue her audience. With an audience that is mainly driven by selfless love for the well known blogger, Linda appears to have gotten a set of patriot to her course. While Linda Ikeji's Blog (LIB) has actually thrived for almost a years for this factor, the shared income technique will only serve to include brand-new sets of patriot to this exact same course.

However, running a social networking platform needs heavy investment in tech. This involves putting together a group of world class engineers to keep an eye on the platform on an everyday basis. The site went offline briefly, hardly two hours after in released on Tuesday. Following that was a prolonged duration of over 12 hours where early adopters were unable to trigger or login to their accounts. These are signs of how things might fail if the tech side isn't accorded due value.

No doubt, LIS is still far from a finished product. The site still requires a great deal of improvement in the area of usability and engagement.

For example, Facebook algorithms are so effective that they can determine the tone of one's feed; either by ensuring that the feeds contain only the things particular to the user or by developing distinct features that keep such user entirely engaged. This is currently doing not have in LIS. But then again, Linda Ikeji's economically incentivised method to user engagement might well prove reliable in the long run.

I keep informing these "intellectual" to study the Linda Effect as a part of contemporary social sociology. https://t.co/q3xJzW5NDU

- Funmi Iyanda (@Funmilola) November 1, 2016

The media business twist

Indeed, LIS does take the mould of a social networking website. However, its true nature still stays evasive. While the failure to forecast the true type of LIS is a bit distressing, it likewise what makes it special maybe.

In August, Linda Ikeji revealed she would be expanding her organization to consist of other forms of media like online TV network, an online radio station, a music site, and something else she called "LIS." However, the gesture was applauded. But really, everyone was clueless about how this was going to occur.

But in some way, LIS mentions Linda's lofty intent and how she was going to bring them to fulfillment. Still at its early days, it remains to be seen what LIS will develop into, however there's every possibility that it will be a moms and dad platform to Linda Ikeji's growing army of subsidiary business; allowing her to combine all of these functions in one single platform.

Being that the case, the possible stream of untapped wealth this will open up for Linda Ikeji is actually frightening. In all of this, one questions if LIB could well end up as her least engaging platform.

While Linda Ikeji stated explicitly her objective to take on Facebook in Nigeria, the viability of that stays to be seen. For all we understand, Facebook hosts a meagre 18 countless Nigeria's 97 million strong internet population. There just might be enough space for both of them.