Telecom operators face some of the most formidable challenges in the industry’s history. The decline in revenues from voice, SMS, and data services—attributable to market saturation, intensified competition, and shifting consumer preferences—has rendered the necessity for innovative and sustainable revenue models more critical than ever.

Concurrently, merchants are encountering difficulties in effectively engaging their customers. Many merchants lack access to customer insights, targeted marketing tools, and efficient digital engagement channels, thereby complicating their ability to reach the appropriate audience at the optimal time.    

Strategies for Telecom Operators to Maintain Competitiveness in an Evolving Market

The solution resides in an operator-led ecosystem that fosters connections between merchants and subscribers, thus creating reciprocal advantages for all stakeholders involved.

Challenges Faced by Telecom Operators:

Telecom operators are under substantial pressure to identify new revenue streams while concurrently managing rising costs and competitive threats.

Some of the most pressing challenges include:

• Declining ARPU (Average Revenue Per User): Customers spend less on traditional telecom services, compelling operators to explore alternative revenue sources.

• Competition from OTT Players: Over-the-top services such as Netflix, WhatsApp, and Zoom continue to disrupt traditional telecom offerings, diminishing the demand for voice and messaging services.

• Increasing Operational Costs: As telecom companies diversify their digital services, they face escalating infrastructure and customer acquisition costs.

Operators require a strategic framework to monetize their subscriber base without incurring additional costs, ensuring sustainable growth and profitability. 

The Merchant Dilemma—Challenges in Customer Engagement

Merchants, whether they are local businesses or larger retailers, face substantial obstacles in effectively engaging their customers:

• Insufficient Customer Insights: Merchants encounter challenges targeting their offers without access to valuable subscriber data.

• Ineffectual Marketing Channels: Traditional advertising methods often lack personalization, leading to low conversion rates and inefficient use of marketing resources.

• Restricted Access to Scalable Digital Tools: Many merchants lack the self-service tools necessary for creating and managing promotions, complicating data-driven campaign execution.

Telecom operators are uniquely positioned to provide assistance in this regard. By offering merchants direct access to an engaged subscriber base, operators can cultivate a robust ecosystem that benefits all parties.

How the Evolution Marketplace Develops New Revenue Streams for Operators

The Evolution Marketplace is a cloud-based, self-service platform designed to assist telecom operators in monetizing their networks by facilitating connections between merchants and subscribers.

This platform transforms the telecom business model by:

• Providing a Self-Service Merchant Marketplace: Merchants can independently onboard, develop campaigns, and engage subscribers.

• Enabling Targeted Segmentation and Personalization: Machine learning-driven tools empower merchants to reach the appropriate customers with hyper-personalized offers, thereby enhancing engagement.

• Fostering Merchant-Subscriber Interactions: Each campaign, offer redemption, or voucher purchase generates additional revenue for the operator.

• Implementing a Pay-as-You-Grow Model: The platform evolves with demand, aligning costs with revenue growth.

In conclusion, operators can unlock sustainable revenue streams while merchants gain access to high-impact marketing channels.

A Win-Win-Win Ecosystem for Operators, Merchants, and Subscribers

The Evolution Marketplace represents a dynamic ecosystem that provides mutual benefits for all stakeholders involved:

For Operators:

The platform generates new revenue streams, fortifies partnerships with merchants, and differentiates service offerings in a competitive landscape.

For Merchants:

It affords direct access to telecommunications subscribers, facilitating targeted promotions, increasing engagement, and enhancing return on investment.

For Subscribers:

This ecosystem offers personalized and relevant offers from merchants, enriching the overall customer experience.

The Evolution Marketplace fosters sustainable revenue growth while enhancing engagement at every level.

The Significance of Evolution Marketplace

The telecommunications sector is undergoing rapid transformation, necessitating prompt action from operators to maintain competitiveness. In light of escalating costs and diminishing profit margins, it is imperative for telecom enterprises to diversify their revenue streams and pursue opportunities for digital transformation.

By employing the Evolution Marketplace, operators can safeguard their business’s future through the following avenues:

✔ Monetizing merchant interactions to create additional income streams.

✔ Strengthening subscriber loyalty through personalized engagement strategies.

✔ Implementing a scalable and automated platform that adapts to increasing demands.

For further information, please download the brochure to discover how telecommunications operators leverage the Evolution Marketplace to unlock new revenue opportunities.

Additionally, you may watch the On-Demand Webinar to learn how this platform assists operators and merchants in fostering business growth and maximizing profitability.

Article Source:

This article was originally published on:

https://www.evolving.com/knowledge-base/beyond-voice-and-data-the-future-of-telecom-revenue/